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  • Writer's pictureREA Staff

Why LinkedIn is Crucial for Job Search in Today's Market

LinkedIn and Coffee
LinkedIn is Crucial for Job Search

Since its inception in 2003, LinkedIn has remained the most popular online professional networking site. It has 590 million users and is the ideal place for hiring managers and recruiters to find top candidates.

If you don’t have a LinkedIn profile yet, you’re missing out and should create one as soon as possible. By doing so, you can network with others, find open positions, receive valuable career advice, and land the job of your dreams. Here are some other reasons LinkedIn is crucial for job search in today’s market:

1. Build Your Brand

LinkedIn can help you build your professional brand online and stand out from others in your industry. Be sure to add a professional profile picture and write a compelling summary that highlights your strengths and reveals your personality. Any time a hiring manager, recruiter, or employer comes across your profile, they should understand who you are and what value you bring.

2. Google Searches

Most hiring managers and recruiters Google candidates that pique their interest before inviting them in for an interview. Since LinkedIn is such an authoritative site, it appears at the top of Google searches and can help paint you positively, and professionally.

3. Digitally Savvy

Adapting to new tools and technologies is a skill that many employers look for these days. If you don’t have a LinkedIn profile, an employer may believe you are stuck in the past and unwilling to use technology to your advantage. A robust LinkedIn profile can show that you are in tune with the latest and greatest technological trends.

4. New Companies and Positions

LinkedIn is loaded with a wide variety of companies and open positions. It can recommend job listings and employers based on the details in your profile. While you may have an idea of the type of position you’d like and the company you hope to work for, LinkedIn may open your eyes up to a position, company, or industry that you never knew existed.

Need help setting up and creating a compelling LinkedIn profile?

Book a free consultation to learn more about REA's 1:1 Professional Coaching services and have an REA Coach help you with your LinkedIn profile.

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